David Weinstein signed on to the vision of an Alternative Food System when he went to work at his local food co-op in 1978. Since then he has worked for pioneering retailer, wholesalers and distributors in Southern California. For better or worse, he has helped to develop the knowledge, the technology, the infrastructure that has enabled West Coast organic growers to successfully deliver high quality organic fresh fruits and vegetables to customers all over the United States. Throughout this process he has remained committed to the values embedded in the vision of the Alternative Food System.