Dan Kent is Salmon-Safe's co-founder and executive director. Dan has been a leader at the nexus between market-based conservation, agriculture, and watershed protection for the past two decades. He co-founded Salmon-Safe as a project of river and native fish conservation organization Pacific Rivers in 1996. A native of the Pacific Northwest, Dan was raised on a small farm in the Palouse Hills of eastern Washington. He earned an undergraduate degree in management from Washington State University and an MBA from University of Oregon. Dan is vice president of Wild Farm Alliance.